Announcing our new core lineup

TUPPS People!

Back in January we talked about making some changes to our core lineup. Welp…the changes are upon us! We are excited to announce:

Texas Shade is transitioning to American Wheat
Cotton Mill Gold is transitioning to Citra Pale Ale
Lastly, and I know some people will be upset to hear, but we’ve completely rebuilt our IPA

First, a quick note on the Citra Pale Ale and the American Wheat. Texas Shade and Cotton Mill Gold are fantastic beers and are a big part of our identity, but as we grow and send beer to new parts of the state, our appeal needs to broaden. After a lot of feedback from the market and a lot of internal discussion (fights, brawls… name calling maybe?) we’ve decided the best move to make sure these two beers can grow is to reposition them. If you’re a fan of either, don’t worry the recipes haven’t changed. With that being said, Cotton Mill Gold has been slowly adjusted over the last few years, so if it has been a while since you’ve had it, I would invite you to try Citra Pale Ale. It’s a light, crisp pale ale brewed with all Citra hops giving it a refreshing citrusy finish.

Alright, the IPA. There is the sentiment with the IPA that if it ain’t broke, don’t fix it. It’s our best-selling beer both in cans and on draft. I completely understand that philosophy BUT… I think that as times change and craft beer drinkers’ palates change, including ours, it’s appropriate to figure out where you stack up in the market and really try to understand what people want to drink. Our IPA was a classic West Coast style IPA brewed with 100% Centennial hops. It’s classic. Classic… for better or worse. It’s got a little bitterness to it. It’s what you expect from an IPA 10 years ago. Don’t get me wrong, I love it! That said, the direction that IPA drinkers are pushing beers today is to a more aromatic, fruit-forward hop profile, and very low bitterness. That’s the direction we’ve decided to take for our new IPA. We’ve used Mosaic, Citra, and Galaxy hops in this new aromatic and juicier IPA. Each of these hops put forward their own wonderful flavor and aroma. Collectively, you could describe them as peach, apricot, and other stone fruits as very tropical and fragrant. They are some of our favorite hops and some of the most sought after in the market. We’ve also redone the grain bill. We’ve lightened it up and added grains like wheat and oat to add a bit of soft body and a nice mouthfeel.

The artwork has been amped up as well. We’re sticking with our iconic black and while, but we’re adding a nice splash of color to each can. Take a look below! We’re really happy with how they turned out!

We’re super excited about the changes to our lineup as well as a bunch of others we’ll announce further down the road. Come grab a pint in the taproom or pick up a six pack at your favorite store and tell us what you think!

Also, have you tried our Double Dry Hopped IPA? If not, stop what you’re doing and run, don’t walk, to the brewery and grab a pint. It’s… as the kids say these days, on fleek.

Thanks for all your support! Cheers to you all!

Chase Lewis
Sales and Finance at TUPPS Brewery

TUPPS Brewery signs distribution agreement with Ben E. Keith for North Texas

MCKINNEY, Texas (Nov. 30, 2017) – TUPPS Brewery announces agreement with Ben E. Keith for the distribution of its beer brands in North Texas. Starting Dec. 1, 2017, Ben E. Keith will begin distributing TUPPS Brewery’s beer lineup including, TUPPS IPA, it’s centennial hopped IPA, Texas Shade, the American style wheat, Cotton Mill Gold, the Citra hopped pale ale, as well as other notable seasonals such as the Full Grown Man series, McKinney Rye, For Ella, and many more.

“To be successful in the beer business you have to, first and foremost, make great beer. Second, you have to present yourself well to the market. Last, but very far from least, you have to manage the distribution of your product very well,” said Chase Lewis, VP of sales at TUPPS Brewery. “It’s an incredibly difficult and important part of this industry. Ben E. Keith has been distributing beer in North Texas with excellence for decades. We couldn’t be happier to be partnering with such a strong and supportive distribution company.”

TUPPS Brewery opened its doors in May of 2015 and in just one year grew over 400 percent in total volume. TUPPS Brewery began by self-distributing in North Texas, and to continue this rapid growth, they soon realized you need a world-class distribution partner. “I believe that this partnership will propel TUPPS to the next level in DFW,” explains Lewis. “Our team is excited to focus on beer, branding, and building stronger relationships in the market.”

“TUPPS Brewery has done an extraordinary job brewing a portfolio of great beers and establishing their brands and brewery in Texas, we are excited and honored to be chosen as their distributor,” said Steve Olkewicz, Business Development Manager of Ben E. Keith Beverages. “The TUPPS approach to business, marketing, innovation, and high-quality beer provides us with a great foundation for a successful partnership. We look forward to the opportunity to have the TUPPS Brands in our portfolio, and are eager to continue expansion of their brands in our markets.”

The territory agreement covers the following counties: Archer, Baylor, Bell, Bosque, Bowie, Camp, Cass, Clay, Collin, Cooke, Coryell, Dallas, Delta, Denton, Ellis, Erath, Falls, Fannin, Franklin, Grayson, Hill, Hood, Hopkins, Hunt, Jack, Johnson, Kaufman, Lamar, McLennan, Milam, Montague, Morris, Palo Pinto, Parker, Rains, Red River, Rockwall, Somervell, Tarrant, Titus, Van Zandt, Wichita, Wilbarger, Wise, Wood, and Young.

About TUPPS Brewery
TUPPS Brewery is a McKinney, TX based, small, independently owned craft brewery founded by Keith Lewis and Tupper Patnode in 2015. Their award-winning lineup of beers include, TUPPS IPA, Cotton Mill Gold, Pale Ale, and Texas Shade, Wheat as well as seasonal powerhouses like the Full Grown Man series, For Ella, Northbound 75, and McKinney Rye. TUPPS Brewery’s taproom is open Wednesday and Thursday from 4:00-8:00, Friday from 4:00-10:00, Saturday from 11:00-10:00 and Sundays from 1:00-5:00. Free tours are offered on Saturdays at 12:30 with live music to follow. For more information about TUPPS Also, keep up with TUPPS on Twitter, Facebook and Instagram for events and brew news.

About Ben E. Keith Beverages
Ben E. Keith Company, established in 1906, began selling Anheuser-Busch products in 1933. Today, Ben E. Keith Company’s Beverage division is the third largest independent beer wholesaler in the country. The company also distributes import beers, craft beers, wine products and nonalcoholic beverages. With fourteen Sales & Distribution Centers in Texas including Abilene, Austin, Brownwood, Commerce, Dallas, Denton, El Paso, Ft. Worth, Houston, Kerrville, Llano, Palestine, San Antonio, and Waco, the company operates throughout the state of Texas. For more information, please visit www.BenEKeith.com/beverage. Follow us on Facebook.com/benekeith, Twitter.com/BeneKeith_Bevs.

Grab a can! TUPPS Brewery craft beer in stores near you

Grab a Can! TUPPS Brewery Brings Local Craft Beer to DFW Stores
Your favorite Texas inspired beer is now available in cans at Specs, Total Wine, Goody Goody and more
McKINNEY, Texas (March 9, 2016) – TUPPS brewery announced the release of its Texas inspired beer into stores across the Dallas/Fort Worth metroplex. Starting on March 18, 2016, craft beer lovers can visit local Specs, Goody Goody, Whole Foods, Total Wine, Fossil Creek Liquor, Market Street and other local craft beer retailers to purchase cans of Texas Shade Wheat, Cotton Mill Gold Pale Ale, TUPPS IPA, Northbound 75 Fire Roasted Poblano Pale Ale and Black Ale from TUPPS brewery. For more information about TUPPS beer, visit www.tuppsbrewery.com.
“We are so pumped to be releasing our top five beers into local stores this week” said Keith Lewis, founder and president of TUPPS Brewery.  “The heart of TUPPS is its local, Texas pride and we can’t wait to reach more craft beer lovers in the Dallas/Fort Worth area and to get our name out there.”
To celebrate the launch of its cans in local stores, TUPPS Brewery is hosting multiple canning launch parties around DFW beginning Monday, March 14:
  • Monday, March 14: The Celt, McKinney – featuring a pre-release of TUPPS IPA
  • Tuesday, March 15: The Bearded Monk, Denton – featuring a pre-release of Northbound 75
  • Wednesday, March 16: World of Beer, Plano – featuring a pre-release of Black Ale
  • Thursday, March 17: San Francisco Rose, Dallas – featuring a pre-release of Cotton Mill Gold.
  • Friday, March 18: The Rustic, Dallas – OFFICIAL Can Launch Party featuring the complete TUPPS lineup in cans.
For more information about TUPPS Brewery and a complete list of locations carrying TUPPS cans, visit www.tuppsbrewery.com.  Also, keep up with us onTwitter, Facebook and Instagram for events, brew news and where you can purchase TUPPS beer.
About TUPPS Brewery, Handcrafted in McKinney Texas
TUPPS Brewery is a craft brewery founded by Keith Lewis and Tupper Patnode in 2015. After brewing hundreds of gallons of craft home brew over a 6-year period in Keith’s garage, Keith and Tupper realized that there is a need for a brewery in the North Texas area that produces great craft beer in the spirit of Texas. We’re a small family (two families actually) owned brewery. All three of Keith’s kids now work for TUPPS. Tupper’s daughter and wife are always pitching in on the weekends. Our goal is to make great tasting beer and provide an amazing place to hang out.

“In the Spotlight” with DFW Craft Beer

DFW Craft Beer recently stopped by the Tupps Brewery, located just off Hwy 5 right behind the old cotton mill close to the downtown square, to speak with the owner Keith Lewis.  He spent some time talking with me about the the brewery, his beers and the wonderful items he used from the cotton mill to create his “old world” taproom.
 

See more of Jeff McBride at DFW Craft Beer

Dallas Observer – Reviewing the Beers at TUPPS Brewery

“The black ale that Tupps is offering is a very dark beer with a medium body and a hoppy, coffee flavor with slight chocolatey hints. The aftertaste was a light coffee flavor, too, so if you are fan of coffee beers, you will love this one. And, at 5.6% ABV, this will make for an awesome winter session beer.

Between the rustic decor and country bands playing, Tupps has that perfect rural Texas feel. For those who live in McKinney, this is a great place to take the family and drink beer while your kids play bimini ring toss or cornhole while you put back a few beers. Otherwise, look for Tupps on taps in Dallas and be sure to order their IPA.”

Read the Article »

Brian Brown of ‘Beer in Big D’ Covers TUPPS Brewery

Per Brians Twitter profile he runs the Beer in Big D blog, co-author North Texas Beer (), Plano Craft Beer Examiner, Cert BJCP Judge, and is a Cert Beer Server. So, it’s easy to say the man is both busy and has a large spot in his heart for craft beer. Our kinda guy!

Brian was nice enough to stop by this week and speak with our owner Keith about our up and coming brewery. It’s been a long hard road, b ut worth it and we cannot wait to open the doors and meet everyone.

You can read Brian article here.

 

The TUPPS Brew Opening Lineup

Over the past few years we’ve been cooking up a huge variety of different beer styles, it’s been an amazing learning process. After trials, successes, and tooling we have pulled together what will be our A-String lineup of brews to open with in early 2015.
So, without having ya’ll wait any further, we proudly present our offerings:

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